It has been long accepted that writing and publishing high-quality business articles is a great way to expand the influence of your company and increase its profitability. A well-written and informative business article can do many things and has a long-reaching effect depending on where it is published.
One of the biggest advantages of business articles is that they can take either printed or electronic form, or both. With the internet and The Cloud, your opportunities for posting these powerful pieces of news are almost limitless.
Of course, it’s not as simple as it might seem. Business articles, unlike some other forms of writing, are held to a much higher standard. It is because of this that they work so well. It does mean, however, that when you write a business article of any kind, be it for a magazine, newspaper, press release, trade publication, your website, a blog, a newsletter, an article site or for any other reason, it must maintain the highest standards of quality and readability. And when your article is to be published on the internet in any way, it must be SEO compliant as well.
So this article will now explain how the use of 4 simple tips will ensure that every business article you write or have written will be highly effective.
Tip #1: Grammar and Spelling
We’ll start with this one because it’s blatantly obvious but also critically important. As stated above, business articles are held to a very high standard. First and foremost, the readers of these pieces of copy are more likely to be critical. And if you don’t take the time to read over your work, check the spelling and remove any grammatical errors, the effect of your whole message may be wiped out.
Tip #2: make it compelling and informative
When writing an article, make certain that your first thought is for the education or entertainment of your reader. Don’t just write a two-page advertisement for your company. A business article should be informative and focus on a specific topic. You will get more out of presenting something to the reader that they will genuinely find useful then trying to convince them to buy your products or services.
As part of this, it’s important to mention SEO (search engine optimization) Even if you’re writing an article for print, it’s a good idea to write another one for electronic release. And if your business article is for the internet, then SEO is key. But always remember, a well-written piece will consider the reader first and Google second. If you do this, generally your keywords will show through naturally. Natural use of keywords and key phrases is the vital foundation of all SEO.
Tip #3: Be Accurate
Once again, business articles, especially those presented as press releases and in newsletters, are scrutinized for their professionalism. So make certain that whatever you publish is truthful and accurate. In fact, it’s not a bad idea to back up your claims with cited statistics and information. The use of inaccurate facts can have a devastating effect both on the results from the article itself and on any future writings you create.
Tip #4: Be the Reader
Although you don’t want to write a blatant advertisement when creating a business article, you are creating a virtual sales person. There is always an unspoken message beneath any publication that the person or business writing the article is an expert on the subject and should therefore be considered as the place to go for the reader’s next purchase.
The trick is knowing how to get this message across subtly. The best way in which to achieve this is to write your business article as if you where the reader. Put yourself in their shoes. What are they looking for? What do they want to know? What are their needs, wants or problems and how can you solve them? When the reader of your business article feels that you are talking to them as if you’re on their side, you will have a laudable and powerful influence on their decision making.
The writing and publishing of business articles is a very effective marketing tool. The investment in the creation of quality copy can have an amazingly high return, especially when the article is published online. The internet provides very easy methods for syndication of your information and this brings both an increase in readership and search engine results. If you get your business article into print, it may not last as long but it will have a powerful and immediate effect. And who knows? It may be syndicated onto the web and into The Cloud as well.